Whether it’s paving new pathways for herself and underrepresented communities on social and mainstream media platforms, her work is a tribute to her message of shattering obstacles and igniting permanent change. Ruchi’s passion for beauty and fashion has become a vehicle to encourage confidence, redefine the beauty standard and inspire her audience to present themselves unapologetically.
In 2024, Ruchi eagerly accepted the role as Ambassador for Look Good Feel Better. Prior to Ambassadorship, Ruchi used her social media platform to share personal stories, speak on the transformative power of makeup, particularly when it comes to identity, whilst highlighting the work of our charity. The alignment couldn’t be more perfect.
“It’s heart shattering when you see that glimmer fade within a loved one who is facing dark and challenging times. But, I’ve also seen when that spark re-ignites, agency is restored and that reclamation of identity is felt, even just for a moment. This is the best way to describe the effects of the Look Good Feel Better program. There’s genuine intention to help people who are undergoing cancer treatment connect with their confidence. I want to be a part of spreading that message.”